Excedrin

Medical Writing During my time as editor for MummyPages, I worked on a campaign for pharmaceutical brand, Excedrin. The aim was to raise awareness of migraines among the parenting community and show how these painkillers could help. Excedrin: go-to pain relief for migraine sufferers Migraine or Headache: How to tell the difference – brought to […]

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OPTICROM EYE DROPS

advertorial writing

Medical Writing for Opticrom This was another series of articles where the client wanted to help education their audience on a general health issue, while offering their product as a solution to the problem. Hayfever 101: What you need to know Spring Survival: Top tips for coping with hayfever Hayfever sufferers: The 7 stages of […]

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HSE CERVICALCHECK.IE

medical writing

Medical Writing for CervicalCheck.ie Editorial surrounding the topic of smear tests is often quite serious and relies on scare tactics. I felt the demographic this series was aimed at was too used to the ‘guilt’ approach, so I decided to create some fun, clickable articles that really saw results. 10 thoughts that will make you […]

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ENDWARTS PEN

medical writing

Medical Writing for EndWarts It’s very difficult to make certain products sexy. For this project, the client wanted a commercial editorial that was fun and entertaining, promoting their product in a positive light. I came up with this light take on the issue that would engage anyone who had experienced the medical issue. 24 struggles […]

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