Why content marketing is essential to online businesses

Over the last decade, the internet has drastically changed the way businesses need to promote themselves – and marketing strategies are always evolving to keep up with this ever-evolving digital medium. From the early days, visual ads were a go-to for most online entrepreneurs and marketers; however as many site owners went overboard, bombarding visitors […]

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B2C marketing: things to consider when monitoring social media

Why are you monitoring?   There are many reasons why a company may need to monitor social media and it’s important to establish this at the start so that you can tailor your approach for optimum efficiency. Possible reasons could include: Expanding your customer care service Keeping an eye on industry developments Identifying relevant conversations […]

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